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Articles Tagged: Consumer Behavior

Articles

  • Brand Loyalty - Brand loyalty is a consumer's deep-seated commitment to a particular brand, leading them to consistently repurchase its products or services, even when faced with competitors offering similar or more attractively priced alternatives.
  • Compromise Effect - A cognitive bias where individuals tend to choose a middle option in a set of choices, often influenced by avoiding extremes.
  • Mere Ownership Effect - The psychological bias where individuals value an object more simply because they own it, often inflating its perceived worth, attractiveness, and quality.
  • The IKEA Effect - When Labor Leads to Love - The cognitive bias where we overvalue products we help create, explaining our attachment to DIY projects and customized goods.