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Articles Tagged: Marketing

Articles

  • Bandwagon Effect - The bandwagon effect is a psychological phenomenon where individuals adopt certain behaviors, beliefs, or attitudes simply because others are doing so, often driven by a desire to belong.
  • Brand Loyalty - Brand loyalty is a consumer's deep-seated commitment to a particular brand, leading them to consistently repurchase its products or services, even when faced with competitors offering similar or more attractively priced alternatives.
  • Decoy Effect (Asymmetric Dominance) - Understand how introducing a strategically inferior option can manipulate choices and make another option appear more appealing.
  • Halo Effect - A cognitive bias where an overall positive or negative impression of a person, brand, or product influences judgments about specific traits or characteristics.
  • Scarcity Heuristic - A cognitive bias where limited availability increases perceived value, driving urgency and desirability.